The questionable program for the Weekendesk space is a combination a shopping zone and an office area. The shopping space will welcome clients looking for services and information at any hour of the day; in the office area, every Weekendesk employee can concentrate on his work. We decided to group all activities in one huge piece of furniture: the SUPERDESK: internet surfing stations for clients, reception, sitting area, work spaces for employees, storage room, etc. The SUPERDESK will give Weekendesk a distinct profile and a clear image for its main activity, which is largely situated in virtual reality: selling weekends on the internet. A big billboard with rotating images will be put on a strategic spot, facing the street. The various Weekendesk slogans and promotional actions will be communicated to the outside world day and night. After closing time, the entire space will function as a shop window.....more

location Kronenburgstraat, Antwerpen
year 2005
client Weekendesk
sq.m. 200 m2

team Evert Crols, Dirk Engelen, Sven Grooten, Magdalena Kielt