Mark Chan came to Jeremy Walker, at Hawkins\Brown, determined to make his dream of a cocktail bar selling dim sum a reality. We helped him find a site on Islington Green and introduced him to SEA Design. Together we developed a graphic identity of giant photographs of brightly-coloured vegetables spelling OQO. This campaign reached out across London, carried in advertisements in Time Out, Wallpaper Magazine, London Underground and bus shelters and brought a smart crowd to the restaurant.
OQO’s interiors were dark and mysterious, focusing on the brightly lit graphics, a shimmering bar and oriental seating..........more